W.G. Nielsen & Co. Advises Hospitality DNA in its Acquisition of North American Directory Services

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March 3, 2022

Posted March 3, 2022 - Denver, CO

W.G. Nielsen & Co., a leading investment banking firm headquartered in Denver, served as the buy-side financial advisor to Hospitality DNA in its acquisition of North American Directory Services ("NADS") headquartered in Loveland, Colorado.

NADS is one of the largest hospitality media companies in North America. Founded in 1984, the company partners with hotels and local businesses to provide in-facility advertising which includes guest directories, key cards, tent cards, restaurant menus and other media. NADS provides full-service print and design services to its lodging partners.

"We have enjoyed working with the Hospitality DNA team for this buy-side engagement. We tend to advise clients on the sell-side but we also work on the buy-side at times," said Michael Harris, Vice President at W.G. Nielsen & Co. "We value the opportunity to leverage our sell-side experience when advising on the buy-side and to broaden our firm's media experience. Interestingly enough, our search for Hospital DNA was nationwide and it was pure irony that we found NADS here in Colorado."

For more information about W.G. Nielsen & Co. please visit: https://wgnielsen.com/

About Hospital DNA

Hospitality DNA's mission is to acquire, build, and operate effective media properties targeting the hospitality industry and its highly desirable consumers. The company partners with hotels to develop place-based media programs that enhance the customer experience and generate revenue. The principals of Hospitality DNA have spent their careers building media and marketing businesses. Past experience includes Alloy Media + Marketing, ReFuel, Frontline Marketing, Wilkins Media, and Local Ad Face. For more information, please visit: https://www.hospitality-dna.com/

About W.G. Nielsen & Co.

W.G. Nielsen & Co. is one of the Rocky Mountain region’s premier FINRA-registered investment banking firms, specializing in mergers and acquisitions and innovative capital solutions. Founded in 1996, Denver-based W.G. Nielsen & Co. is the oldest independently owned investment banking firm in the region. The firm differentiates itself with a staff of senior investment bankers who have broad experience and important relationships in their areas of expertise. The firm’s bankers have collectively closed hundreds of transactions throughout the United States and internationally.

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