November 18, 2013
Denver, CO - November 18, 2013 - W.G. Nielsen & Co., a leading investment banking firm headquartered in Denver, announced today that it acted as financial advisor to Dynamic Confections, Inc. in the sale of Maxfield Candy Company to International Confections Company, LLC. Maxfield Candy Company, based in Salt Lake City, UT, was founded in 1947, and is a manufacturer of branded confections sold into food, drug, mass, and club channels of trade. Today, Maxfield Candy Company is best known for its Mrs. Fields confections, manufactured and marketed under a long term license. In addition to these well-known seasonal product offerings, the company manufactures enrobed chocolates, barks and caramels under the Maxfield's brand, and develops custom store branded programs for leading retailers.
About Dynamic Confections, Inc.
Dynamic Confections is a manufacturer, wholesaler, and retailer of chocolate and confectionery products which currently operates two subsidiaries, Dynamic Chocolates and Kencraft Candy. The company is headquartered in Salt Lake City, UT, and its manufacturing plants are located in Salt Lake City, UT; Alpine, UT; and Vancouver, BC. In 2006, the company sold two of its brands, Fannie May and Fannie Farmer, to 1-800-FLOWERS. The company primarily sells seasonal candies and confections to the food, drug, and mass category.
About International Confections Company, LLC
International Confections Company, based in Columbus, OH, is the parent company of Maramor Brands, LLC (Maramor Chocolate Company). Maramor Chocolate Company began as a five star restaurant, named The Maramor, in 1920. The restaurant featured a chocolate shop, which thrived alongside the restaurant until 1970, when the restaurant was closed, so that the ownership could focus on the development of the candy factory, known as Maramor Chocolate Factory. The company produced hospitality chocolates for cruise lines, airlines, hotel chains, fundraising, and gift baskets. In 2002, a group led by Mike Ryan purchased the company. In addition to changing the name to Maramor Chocolates, they also changed the focus of the company to wholesale and mass market. Maramor Chocolates produces chocolates under their own brand name, as well as many private label and contract manufactured name. Chocolates produced by Maramor can be found in almost all retail stores' candy isles.